Creating online video is an extremely effective way for you to provide entertainment or education to visitors. However, it can be difficult deciding how to shoot the video, and then how to get uploaded and seen by as many people as possible.
Most people have heard of Youtube, but a few seconds of home footage taped off of your cell phone and uploaded to Youtube is not an effective way to gain attention, especially if you are trying to pursue video from a business perspective.
Here are some thoughts on the hardward and distribution of online video.
Hardware for Legal Videos
The exact model of camcorder you end up with will be up to you, but there are a few key factors that we should discuss before you make the purchase.
The first is storage style. These days camcorders can retain their footage through vhs-style mini tapes, dvds, or direct hard drives. Each come with their own benefit, but if you intend on putting your videos on the internet, the internal hard drive with an usb jack is a very good choice.
You also have to consider how important HD video quality is to you. HD cameras tend to be a lot more expensive. If you intend to make legal videos that are not terribly fancy or action intensive, then HD probably isn’t a necessity. But, again, it’s totally up to you.
Two other things to consider are mic location and battery life. Front mounted mics tend to be better at picking up the voices of individuals in front of the camera. Good battery life allows to you make more videos in a single sitting, or longer videos without having to get up and then edit out the lapse later on.
Distribution of Legal Videos
Once you have your video taped and ready to go, it’s important that you know how to get the word out.
First of all, you want to have a repository on your home page to house them. After all, if people are visiting you directly, you want to make sure they can find your videos.
Second, you want to create accounts on the biggest video sharing websites – examples include YouTube, vimeo, blip, Google, and revver.
After you’ve created those accounts, make your life easy and sign up for an account with TubeMogul. TubeMogul allows you to connect all of your accounts into one uploading website. Then, whenever you upload a video to TubeMogul, it distributes that video to all the websites you have accounts for.
Bill Hayes is owner of The Hayes Firm, a specialized personal injury attorney network designed to find the best lawyer for each individual client. The Hayes Firm is also a leader in Free Legal Videos and has created over 500 videos on various legal topics.